Signage in restaurants has several uses. Signs help to create the right atmosphere, improve the customer experience and provide safety information, meaning every single sign in a restaurant works hard. The wrong type of signage can mean the space doesn’t have the...
We are visual creatures, which is exactly why signage is so powerful. Humans are around 6.5 times more likely to remember visual information than information they have heard three days later. This is because about 90% of information transmitted to the brain is...
Digital signage is being used more frequently in many industries to provide more dynamic experiences for customers, clients and internal staff. It allows you to change the information that is on display easily, so you can be more reactive to trends, stock levels and...
When it comes to selecting a font for your signage, you need to consider more than your branding. The wrong font can make signs difficult to read and hard to see from a distance. It can also mean that your signs stand out for the wrong reasons, failing to grab...
Colour can make a huge difference to how people feel and react. A single colour or a combination of colours can make people feel happy, sad, relaxed or agitated and can even affect the way that food tastes. This is why you need to take colours into consideration when...
Your signage is a big investment, one that is designed to last for years. However, in order to get the most out of your signs, you need to make sure they are maintained properly. Dirt, weathering and – if your signage is within reach – people can all...
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