Next Bluewater – the perfect partnership
We are proud of our track record in working with the globally recognised high street retailer, NEXT, for over two decades.
For twenty-five years, we’ve partnered with the iconic brand providing innovative, attractive and affordable internal and external signage which includes all their concessions – both in-store and stand-alone shops.
As a trusted partner, we understand the commercial realities of the current economic environment, know where we can push and pull at constraints to get the maximum return for our client, and respond at pace when priorities shift. Managing every element in-house allows us to be flexible.
Flagship store
In July 2026, NEXT opened its largest UK store at the Bluewater Shopping Centre. The site, which spans 133,000 square feet across two floors, is located at one of the prominent anchor points of the mall’s triangular layout.
The store, which now encompasses the previous House of Fraser site, has tripled the retailer’s footprint. And next door, one of their partner brands, Bath & Body Works.
It was our job to bring this impressive store to life with eye-catching yet pragmatic signage solutions.
Delivery
Working with NEXT for many years, our highly experienced Project Managers have in-depth knowledge of how the in-house team work, what they need and how much input we can – and do – have into their signage solutions.
We put time, effort and commitment into every project we undertake.
Our surveyors were on site at House of Fraser in April 2025, carrying out a comprehensive assessment to ensure our proposals were based on robust site knowledge and practical, deliverable solutions.
Our team of designers, craftspeople and skilled production crew worked to engineer quality, sustainable, eye-catching signage that helps elevate the store.
In total, GEETEE installers were on site for eight weeks to deliver this premium project fit for an iconic band flagship store.
Collaboration
At GEETEE, we understand that it’s more than just a sign. It’s a connection. It connects you to your customer.
We also understand, as we have with NEXT and other brands we work with, that in order to get the most out of a signage provider, we need to understand and align with your values and your vision. Our Project Managers have years of experience and go the extra mile to ensure we have full understanding of your business. To us, collaboration and understanding is key to any successful partnership.
We also understand how important it is for you to ensure you and your customers are safe, your stores are getting more attention, your signs have longevity, and you have much less unplanned expenditure for your business. To us, that’s a given!
Darren Elliot, Project Manager, says:
“A store of this size called for precise project management, detailed planning and seamless collaboration. Our close working relationship with the in-house team proved invaluable throughout the process, helping us deliver efficiently and effectively. The installation programme alone spanned ten days, highlighting the scale of the project and the level of coordination required.”
“The end product is stunning.. eye-catching! It’s certainly one to be proud of.”
Trust
GEETEE Signs is trusted by many leading brands as their preferred signage partner, some of whom we have worked with for decades.
If you want to understand why, get in touch with a member of the team today.
