Utilising Point of Sale (POS) Counters

In today’s competitive retail environment, businesses are always looking for ways to optimise operations, reduce costs, and still attract customers. One often overlooked opportunity is the reuse of point of sale (POS) counters. Instead of discarding old counters for new ones, repurposing them offers numerous benefits that can positively impact the business, the environment, and the bottom line.

A Recent Success Story

GEETEE recently completed a project for a well-known retailer, re-wrapping and repurposing their sales counters. Instead of undertaking the costly exercise of replacing their counters, GEETEE worked with the client to modernise and revitalise their displays. By removing old branding and placing new branding in better locations, they maximised illumination. Using new materials, they created a more modern finish, and by retaining the counters in their original positions, they avoided costs associated with redecoration or new flooring.

Like our client, you may also be considering refreshing your retail outlets, but why spend more than is necessary?

Cost Savings

One of the most immediate benefits of reusing POS counters is the significant cost savings. Purchasing new counters can be a substantial investment, especially for small businesses. By refurbishing and reusing existing counters, businesses can allocate funds to other critical areas of the business.  

Environmental Impact

Reusing counters is an environmentally friendly practice that contributes to sustainability. Manufacturing new counters involves the consumption of raw materials and energy, leading to a higher carbon footprint. By opting to reuse, businesses can minimise waste and reduce their environmental impact. This practice aligns with the growing consumer demand for eco-friendly business practices and can enhance a company’s reputation as a responsible and sustainable entity. 

Retain Quality and Be Creative

With a little ingenuity, existing sales counters can be customised to reflect the latest branding and design trends. By being creative and using the right materials, you can breathe new life into the displays and the store in general.  Customising old counters is far more cost-effective than purchasing new ones and allows for greater flexibility in design choices. 

You may also find that older POS counters are often built with high-quality materials and designed to withstand heavy use, whereas more modern alternatives tend to be less durable and robust and may not stand the test of time. 

If you have a business that might benefit from GEETEE’s creativity, get in touch.

Before and after repurposing a client’s POS counter