Flagship NEXT stores

In the world of retail signage and store branding, speed, precision, and trust are everything. ​

At GEETEE, we’ve spent over two decades cultivating a partnership with NEXT that’s built on these very principles. From tight turnarounds to complex coordination, our journey is defined by exceeding expectations every single time. ​

Thurrock: a new chapter at Lakeside

The relocation of NEXT’s store within Lakeside Shopping Centre in Thurrock marked a significant upgrade, moving to a larger, more accessible unit. GEETEE was involved from the very beginning, first attending site on 31st May 2023, even before the previous tenants vacated. It was our job to advise on signage solutions that would complement the new concept store. ​

Early July 2025 we were back on site, putting the finishing touches in place… the icing on the cake, so to speak – just ahead of the store’s grand opening on 10th July.

GEETEE didn’t just meet the brief, the entire team surpassed it. ​

Tasked with the full design, production, and installation of all internal and external signage, GEETEE delivered a seamless, high-impact branding experience that brought the NEXT store to life, inside and out. ​

Newcastle: innovation delivered!

The Newcastle store at Eldon Square was a masterclass in rapid execution. From our first site visit on 5th February 2025 to completion on 14th July, the turnaround was impressively swift. ​

Managing the complete signage solution for the store, GEETEE was trusted to manage every stage from design to production to installation, ensuring every internal and external element met NEXT’s exacting standards. ​

Faced with the challenge of using alternative materials, GEETEE reimagined traditional approaches to achieve the same quality finish. A standout example was the custom illuminated vertical fins. Having scoured the globe to source the materials, designed the installations from scratch and installed with absolute precision, these striking features transformed both the storefront and atrium, proving that with a little ingenuity and innovation, the right results can be achieved.

Through proactive and confident project management, GEETEE ensured that all stakeholders remained aligned and focused on a shared vision, ultimately enabling the store to open on schedule. ​

The store officially launched on 15th July 2025, featuring Bath & Body Works as one of its standout brands.